Friday, January 6, 2017

7 Benefits of Search Engine Optimization (SEO)

SearchEngine Optimization (SEO) is the major tool of Digital Marketing. There are numerous tools that got evolved since the last 3-4 years but SEO still plays a major role in Digital marketing. A good SEO strategy has many benefits, but I have jotted down few of them.

1.    Online Presence & SearchVisibility: The first and most important benefit of SEO is that your brand will have an online presence and it will be visible in search queries. (Based on the keywords matching with the search queries). If your brand is visible in top positions of SERP (Search Engine Results Page) then most of your work is done in terms of SEO. It helps you to stay visible to your customers.

2.    Brand Awareness: From the previous point it is clear that, if your brand is visible to your customers in SERP then you are creating some brand identity. The more your website is visible in top results means the more traffic you will get to your website. If I will explain it in terms of marketing, if you have more number of search impressions then your website will have highest traffic. This shows that numerous visit to your website helps you to create a brand identity. Companies found on the top positions of search page are perceived to be trustworthy, Hence your brand.

3.    Lead Generation: One of the key benefit of SEO is generating leads. If your search rankings are good and you have thick traffic flowing to your website everyday then for sure you will have some leads in your sales funnel. The customers whose search query matches your title tags, Meta keywords and gets landed in the relevant page of your website and if your products/services suits his need then you have generated a lead straightaway.

4.    Competitive Edge: We have more than 250 million websites and one of them is your website. A well-executed SEO helps your website to stand out from the crowd and put yourself on the top of SERP. Stay ahead of your competitors with well-crafted website and professional SEO work.

5.    ROI (Return on Investment): You can track the data/traffic to your website through different tools. Quantifiable results such as rankings, traffic and conversions helps you to understand your strategy execution. Based on the comprehensive analytics and metrics information you can calculate the value of your SEO strategy. If you have invested in AdWords then you can calculate ROI easily with the help of data.

6.    Cost Effective: The cost incurs is very low for the SEO strategies as compared to the traditional marketing budget. SEO is a very good marketing strategy to generate leads and traffic resulting from SEO is more qualified than many other marketing strategies, rendering in cost-savings for companies.

7.    Increased Traffic: Top positions in the SERP receives a majority of traffic to the website. Having optimized title tags, Meta tags helps you to achieve high rankings in SERP resulting in growth of website traffic.

The above mentioned are some of the benefits of SEO. To know more about the benefits of SEO and consultancy, Please reach me. 

Wednesday, January 4, 2017

9 Tips for Facebook Page Marketing

Facebook is the biggest platform for all the digital marketers and small business owners. A social media marketspace to promote your brand organically and in paid way also. Most of the business owners or marketers does the marketing through Facebook pages. I have been interacting with most of the clients and helping them for their Facebook marketing. After going through different phases of marketing and understanding Facebook Page marketing, I thought to post few marketing tips in my blog.

Some of the tips for Facebook marketing are as below.

1.    Understand your Facebook (FB) fans first: Check what your FB page fans are excited about. Analyze the posts that you have already made and how your fan base has reacted to it. If you are new to the facebook page marketing, then try doing an experiment with the post and analyze accordingly.  

2.    Boost Engagement through contests: Arrange or Host some contests to boost the PTAT or engagement rate on your page. Such as rewards for the fans who like and share the posts or who comment well on your posts. Conducting some contest for fans with some voucher codes can also boost the engagement rates.

3.    Posts with Links: Do some posts with your website links or Blog links, so as to drive some traffic to your website. Interesting posts may retain your fan base for long time.

4.    GIF/Video Posts: You can engage your customers by posting some interesting GIF images or Videos.

5.    Smart use of (#) Hashtags: Use hashtags in your post. It should be related to the posts content. Do not overuse the hashtags.

6.    Mention other page name: Mention other page name or details in some your posts, it may happen that the fan base of that page also like your posts. Do it “if and only if” it is related and required. For e.g.: If your page is related to Footwear then you can mention the brands (facebook page names) that you are dealing with in your page.

7.    Use Images: While posting an url or some content try to post it with some images or photos which can boost your post.

8.    Timing matters: Understand your timings for the posts. You can check it in for your post timings. It depends upon your fan base and target audience. Based on your post on the exact timelines, you might be finding results.

9.    Provide valuable content: Do not post unnecessary content in your post. Try to give or provide the best and relevant content for your fan base. If it is a relevant content then you might have a boost in your post or else you may lose engagement rate for that post.

The above mentioned are 9 tips for facebook marketing to boost your business/brand page. These tips have helped me to analyze the insights well and work on the required strategies. Apart from these tips even you can go for paid marketing in facebook to boost your post or page.

Tuesday, January 3, 2017

Digital Marketing for Startups

Companies have changed the way of doing marketing. It was traditional marketing that used to happen to reach the masses. And, in a country like India it is important to implement traditional marketing strategies to reach your target audience. We have to invest huge budgets for marketing campaigning in traditional marketing efforts. But, now Digital Marketing has changed the way of doing marketing. It is the best way to reach your audience online with minimum budget or even zero budget also.

Let us discuss about it. Why do startups need marketing? It is required for them to reach the vast number of target audience to promote their products and services. Once it is executed properly then for sure the startup can gain advantage of it. In digital marketing you can grow your audience base in organic ways without investing huge monetary terms in it. Startups need brand identity, awareness, leads and deals. Here comes the question that how can a startup achieve these things without investing much on promotions? All these can be done through digital marketing techniques. Most of the startups have implemented these and achieved the results also.

So what’s digital marketing and how it can help your start up? Digital marketing is defined as the marketing done through electronic means. In simple words the devices which are connected to the Internet and marketing done through it is called as Digital Marketing. Ex: Mobile (Smart Phones), Laptop, Tabs, Social Media, Search Engine and so on. Digital marketing is an umbrella containing Search Engine optimization, SEM, Social media marketing, Blogging, Content Marketing, Mobile Marketing, Online Advertising, Email Marketing, Website Marketing, Viral Marketing, and Video Marketing and so on.

OK, I understood what is digital marketing but how it can help me? Yes, Digital marketing helps you to build your brand identity in this competitive era. If your company has executed digital marketing then you have a competitive edge. I have implemented Digital marketing techniques for most of the startups and they have achieved fantastic results at an affordable cost. The primary thing to do digital marketing is to have a proper website with guidelines of Search engine optimization (SEO).  Then move on to the next steps of digital marketing to reach your target audience. You can start working on organic digital marketing initially and if you feel that you need to have aggressive marketing and get some quick leads then you have to work on Google AdWords or Bing AdWords. As the highest percentage of search happens in Google, So it is better to invest in Google AdWords. It has different ways to promote your product and services online. In simple way, promoting your product and services online through Google AdWords to reach your target audience or get some leads through it.

Be more social on the social media platforms such as LinkedIn, Facebook, Twitter and Google+. This helps you to stay connected with your target audience and give them update about your products and services. There are other methods in digital marketing which helps your company to build the brand identity and get some leads through it.

To have a quick summary, Digital Marketing helps your start-up as

1.    Brand Building or Awareness
2.    Lead Generation.
3.    Online Visibility.
4.    Good Score Based on your customer reviews.
5.    Measure ROI, Excellent Analytics.

These are some of the bullet points which renders why you should have an online presence. The tools of digital marketing helps you to reach your target audience at the right time and right place. 

Thursday, November 10, 2016

What is SEM? Does it include SEO?

Most of the people get confused with the term SEM- Search Engine Marketing. I have interacted with marketers, investors and Industry people from marketing background and found interesting topics about SEM and some typical queries about it. So I felt to put forward my thoughts about SEM in my blog.

SEM- Search Engine Marketing is a mix of paid and unpaid process of getting traffic to your website/blog and visibility in search engines. It is different from SEO- Search Engine optimization. SEO is a component or a subset of SEM. SEM involves paid or AdWords (online) such as PPC (Pay-per-click)/CPC (cost- per –click).  So simply, SEM = SEO+ CPC/PPC.

SEO is to “Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines”.- Google SERP.  SEM is a combination of organic results, media marketing and paid results. SEM is used for higher visibility of your website in search results. 

Both of these have different tools, components, metrics and outputs. SEO is again classifies into two processes such as on-page optimization and off-page optimization. SEO uses different technologies and tools. 

In the above diagram *for Other than Website Optimization techniques, please go through this article.

SEM involves ads and strategies as Paid search ads, PPC (pay-per-click/call) - The amount is calculated based on the no.of clicks made on that particular ad link. Or the clicks that have resulted for direct calls from mobile devices.

CPM- (Cost per thousand impressions) - Most of the companies or ad agencies create PPC/CPC ads. Still, some work with CPM in ads. This is mostly happens in display ads or banner ads. This is defined as, the no. of people have viewed your ad, so cost is incurred accordingly. I.e. Per thousand impressions means Cost incurred due to the 1000 impressions for an ad. We can further discuss about CPM, CPC/PPC in my next post.

To conclude this post, SEM is a combination of paid and unpaid process and SEO is a tool of it. Most of the marketers and search engine optimization critics have claimed SEO to be dead, but the search engines are showing accurate results now-a –days and SEO companies are implementing solid SEO practices also. So, we have to see how it goes for SEO. 

Thursday, November 3, 2016

Does SEO and Digital Marketing are same?

It’s been 7+ years that I am doing digital marketing for my clients, and every time most of the marketing professionals and Small business owners ask me a simple question that “Does SEO and digital marketing are same?” and even most of them get confused with these two terms. It is the similar one, as most of the people are uncertain about Sales & Marketing. I have already posted an article about sales & marketing phrases earlier, so I thought let me put some words about SEO & Digital Marketing also.

In my earlier post I have shared details about “SEO”. But, let me discuss now about digital marketing also. Digitalmarketing is defined as the marketing done through electronic means. In simple words the devices which are connected to the Internet and marketing done through it is called as Digital Marketing. Ex: Mobile (Smart Phones), Laptop, Tabs, Social Media, Search Engine and so on. Digital marketing is an umbrella containing Search Engine optimization, SEM, Social media marketing, Blogging, Content Marketing, Mobile Marketing, Online Advertising, Email Marketing, Website Marketing, Viral Marketing, and Video Marketing and so on.

So, SEO is only a tool of digital marketing but not the same thing. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines”.- Google SERP.

To make it much easier, Digital Marketing consists of all online marketing tools and SEO is one of them. From the below diagram you can find it clearly about the ribs of digital marketing umbrella.  

Digital Marketing is a mixture of both paid and un-paid online marketing tools. When we talk about designations and work titles then it has different meanings and specialists. If I say that John is a SEO Specialist then it means he handles all the work related to SEO only, i.e on page and off page optimization. (For more information for on page and off page please read my previous article). If I say, John is a Digital marketing manager, then he handles the complete wing of digital marketing inclusion of SEO also. Small and medium companies recruit candidates with complete digital marketing experience where as large enterprises have specialist for each of the individual wing of Digital marketing.

I feel that still SEO has lot of scope in parallel with Digital marketing. SEO plays its role while developing a clear digital marketing strategy. It is good to have clear understanding about both of these. 

Friday, October 28, 2016

Social Media and Brand Building

Start-ups and small business owners have an edge now-a-days to build their brand online. In the earlier days it was very tough for the SME’s to build their brand without executing marketing budget for advertisement. It was really a difficult situation for the companies to promote their brand. Thanks to social networking mediums which has helped a lot to build the brand awareness programs easily. In traditional promotions understanding analytics data is difficult, but you can track analytics data to understand the insights about your advertisement is easy with social networks.

It does not matter the size of your business, you can build your brand on social media channels like Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube etc. With a simple post on these social networking platforms can increase your brand value. Making a viral post or video can gain you a momentum to build your brand identity.

Social media is really an amazing platform to build your brand, generate leads and promote your products or services. You can create your own Facebook business page also. You can add details about your business, website URL etc. The page likes of your business page makes your brand more popular, the increase in page likes or post likes, shares helps you to build your brand easily. The same concepts with few tweaks are applicable in other social media channels like twitter, Google+, LinkedIn and Pinterest.  In Twitter account you have retweets, favorites where as in LinkedIn likes, shares and +1’d in Google+. The no.of shares, likes, retweets etc. helps you to build a strong brand. The engagement rate of audience with your page shows your social media score. Likes growth, PTAT, Engagement Rate, Posts per week, Posts per type, Timing, length of posts, curiosity and hashtags are some of the parameters which we have to take care while building brand in social media.

It is important for a business to choose the network that supports your brand image. Do not be more social, with your presence on all the social networks. Understand your target audience and work accordingly. 

Know the statistics:

·         There are just over 3 billion active Internet users (45% of the world’s internet users)
·         Nearly 2.1 billion people have social media accounts
·         3.65 billion mobile users have access to the internet via smartphones and tablets
·         Close to 1.7 billion people have active social media accounts
·         Facebook: There are nearly 1.4 billion Facebook users
·         47% of all Internet users are on Facebook
·         4.5 billion likes are generated daily
·         Twitter: Twitter has 284 million active users at last count
·         88% of Twitter users are on mobile4
·         500 million tweets per day
·         Google+: Google+ cost over half a billion to design and develop
·         363 million users
·         The +1 button is hit 5 billion times per day
·         LinkedIn: LinkedIn has 347 million registered members
·         Total revenue at the end of 2014 was $643 million (a growth rate of 44% over the previous period)
·         There are over 39 million students and recent college graduates on LinkedIn
After going through these statistics, I feel social media is the best way to reach out your target audience and building your brand.

Tips to build brand in social media:

Here are the few tips to build your brand in social media.
1.    Online Reputation Management – Recheck everything before you post.
2.    Design a logo, profile pic, cover photo for the social media and try to keep the same one in all the social network channels.
3.    Know the voice and style of your brand, target audience. Post your social campaigns based on the required parameters as discussed above.
4.    Be transparent, try to engage your audience as much as you can.
5.    Use hashtags (#) in your post write-up.
6.    Be clear while you post in social networks.
7.    Use colors for your post that make a clear statement about your message.
8.    Do more networking- join the groups, conversations etc.
9.    Use your social media campaigns to promote your content.
10. Keep your posts/information interesting.
11. The post should be visual, clear, and relevant.
12.  It should include a call to action.
13. Provide sharable content or posts.

The last but not least “Be Consistent”.

You have no. of benefits in social media. Some of them are Increase in brand recognition, improved brand loyalty, more leads and prospects, higher conversion rates are some of them. It is good to implement social media marketing as one of your key marketing strategy to increase the brand awareness and business, but at the same time you should be careful with spammers.

For Statistics. 

Wednesday, October 26, 2016

What is B2B and B2C in Marketing?

Marketing processes has changed a lot since the last two decades. Some of the commercial transaction which has not changed its process and meaning. Let us discuss about B2B and B2C here.

B2C- Business to Consumer- It is a process of selling products or services directly to consumers.

For Ex: Consumer directly going to the store and buys the required product. Here the business owner (Store Manager) or the product seller is having business directly with the consumer. Some other examples are coffee shop such as coffee day, Starbucks etc. Few other examples are McDonalds, Walmart and Amazon too.

“The retail transactions which occur directly between the consumer and business is B2C”.
Evolvement of e-commerce business, online transactions, and payment integrations is another example of B2C. Where the consumer is not interacting physically but there is a business happening directly between a consumer and an online business. Here the consumers are completing transactions virtually.

B2B- Business to Business- It is a process of selling products or services to other business.
Here the business is happening either between two companies or two business owners. To make it much clear let us discuss it with an example. Dell is the hardware manufacturer for the PC’s (laptops, Desktops, Monitors, keyboards, Mouse etc.), if Dell sells directly to other business owner (does not matter the size of the business), then it is called as B2B marketing, where the business is happening between two companies/business entities. B2B is majorly used in corporate business world. Growing no. of start-ups and small businesses does lot of B2B marketing.

Let me give another example: if an IT/software development company sells its product or services to other company or business entity then it is B2B, or else if it sells to the end user directly then it is B2C. It may happen, that there is a middlemen involved in the selling or purchase process.  Let me describe it through the below image. 

Hope it is clear through the above images. B2B helps the business owners to do the business with the other business owners/companies whereas, B2C business happens with consumers directly.

After discussing the differences between B2B and B2C, We can conclude as: It is important for every business to understand their target audience well so that they can draft the marketing strategies accordingly. B2B and B2C markets have different sales prospects. Understanding the transaction terms well helps you to crafting and executing your strategies.